Mobiroo, a Canadian startup, has unveiled its new Android app subscription service, which allows Android users to get unlimited access to “hundreds of top paid apps.” Instead of paying for individual apps, users can have unlimited downloads from a rather vast library for what is an initial limited price of $2.49 per month.
The price of the service jumps a tad to $4.98 per month after the cheaper initial pricing ends. For those who aren’t sure how they’ll like a monthly app service, Mobiroo is offering a free 7-day trial with no obligation to continue using the service if you don’t like it. Also being offered as a limited time promotion is a free paid EA app priced at up to $4.99 when you sign up.
Mobiroo promises that the number of apps available through the service will soon grow from hundreds to thousands, with the company pointing out that the monthly rate is similar to the price of buying one or two apps. Developers that have partnered with the service include GameHouse, Binary Mill, and Vector Unit, with Mobiroo stating that apps are available in across all categories, including productivity, music, games, books, and more.
Mobiroo’s founder and CEO Vinay Chopra had this to say: “We’re experiencing a major shift in the way we consume our content. Consumers are demanding services which give them unlimited access to their content. Netflix has done it for video. Spotify has done it for music. Now, Mobiroo is doing it for apps … we have created an app experience that makes paid apps more appealing, affordable, and low-risk for any Android user. Membership to our service gives users unlimited access to thousands of dollars’ worth of top paid apps on-demand; all for less than a Starbucks’ coffee.”